Lois Geller has a great blog on Forbes. Yesterday’s post, “Why A Brand Matters,” gives a simple, common-sense overview of how your business can benefit from having a brand.

Here are two other great reasons:

  • Strong consumer goods brands get to charge 25-30% more for the same thing than non-brands.
  • Brands with a vast number of net-promoters out-revenue their competitors 2:1.

That means even at the higher price you get chosen more often, and that drops directly to the bottom-line (if your costing and pricing is right)!

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