America’s favorite chocolate has a new logo. What’s good about it? They got rid of the faux 3D, cleared up the font mismatch between the brand and company, incorporated the company nicely into the logo, unified all three elements (brand, company, Kiss), and made the whole thing scalable.

Hershey

That said, some people think Hershey’s new logo looks similar to an emoji. That didn’t come to my mind, but I’m guessing it’ll take Fox News about 24 hours until it claims that America’s favorite chocolate-maker is run by Arab terrorists, because the Kiss looks a little like a prayer mosque.

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