Archives for posts with tag: Marketing axiom

Marketing is the art of making others believe your idea is their idea.

Make sure that your brand is not a hedging instrument, but a competitive differentiator.

The only way to create a brand is to deliver to expectations that were set correctly in the first place.

It’s not how or to whom you market, it’s how you position what you market.

If you are not marketing strategically, you are not marketing.

All marketing is luxury marketing.

Marketing is, and always has been, about influencing the influencer.

Context, not content, is king (and queen).

Advertising doesn’t have to look good, it needs to be effective.

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